Politics and Products
Politics and Products

Furniture and Political Power


The Politics of Furniture shows that furniture can play a role in political terms as well as being functional and aesthetic. Post-war interior identity, diplomacy, and Persuasion. A collection of essays on the symbolic meaning of post-war modern furniture

Although most postwar contemporary furniture was meant to communicate a “international and in certain respects apolitical modern language,”.  It proved perfectly suited to transmit a particular ideological message. From the start of the Cold War to the second oil crisis in 1979, the political eloquence of postwar furniture design is fundamental to The Politics of Furniture.

Furniture, just like people, is an important actor in political power processes. Furniture pieces are material expressions of power; design – including furniture – is political. Recent literature on architecture and design during the Cold War has shown that specific buildings and design. Products were specially developed to communicate certain political messages.

In order to decipher the political meanings of post-war furniture design. It is important to visualize the systems and mechanisms of production, distribution, promotion and consumption. Research into the object alone is not enough, an object only acquires meaning within its context. By emphasizing the historical, economic and political context it gives way to understanding the politics of furniture design.

How Does 19th Century Politics Impact Furniture Design



The Relationship between architecture and national identity has been investigated more often in the past. It is a recurring theme, especially when studying diplomatic buildings. Embassy buildings are the physical representation of a nation in another country. This represent function that makes embassy buildings extremely symbolic office buildings. For example, in Saarinen’s London embassy design, interior and exterior went hand in hand to create a positive image of the Americans among the British. Goad, on the other hand, shows that the Australians in Washington DC consciously opted for a neutral, diplomatic design, based on the example of the American. ‘Good Neighbor Policy‘, while the interior was rather a showroom of national was proud. The few studies of embassy architecture mainly focus on the architectural design and materialization of the exterior. It shows that furniture also plays an important role in the representation of the country abroad.

A number of interiors were discussed in the books were carefully staged ‘settings’ designed by architects, interior designers and furniture manufacturers. In response to specific political visions, wishes and needs of clients. In many cases these interiors are no longer present or have been changed in such a way that the original meaning is no longer clear. A building has been completed or users are making changes to the interior. By replacing, removing or adding objects, the interior is provided with new meanings and stories. According to Floré and McAtee, the original stories of which the furniture was once a part form of content. This applies to both architecture and design (including furniture), The Politics of Furniture no longer under discussion. If we want to keep furniture from being “meaningless vintage items,” as Floré and McAtee correctly described it.



Way to Do Market Research

Factors of Market Research

Demographic factor
The number of inhabitants of a country, region or city, their age, income, occupation, marital status all these demographic elements can influence your marketing, sales, pricing and distribution policy. If you sell comfort products for the third age, you have to check in a market how many people belong to your target group and how wealthy they are. The aging population in many countries will, for example, increase the demand for certain medicines and orthopedic products.

Economic factors
Important economic factors to investigate are government debt and the country’s main sources of income. It is also a good idea to find out how and with which trade organizations and partners the country is connected. Flemish organizations can help you on the spot with specific market mechanisms and specificities. Are they present? And if you will be professionally active there, which tax system applies and what salary scales can you expect? The country’s growth figures is the country showing and what are the forecasts.

Social and cultural factors
Check the number of working hours, breaks, customs and habits, the importance of corporate social responsibility, sustainability, child labor, leisure activities and interest groups. In many countries, English is the business language, but you should not assume that it is the case everywhere. There is a time difference with almost all emerging countries. Be sure to check which standards and values ​​are relevant to your export plans. The local culture can have a very big impact on your sales and activities locally. It’s important to know the culture and religion of the country you are moving to.

Technological factors
New technologies lead to new products and processes. Smartphones, navigation devices and HD televisions are the result of technological advancements. E-commerce and QR codes are evolutions in the way we do business, thanks to improved technology. Technology reduce costs, improve quality and lead to innovation. These developments have advantages for the business world and for the consumer. For example, the use of ICT for orders and payments leads to less work and fewer errors.

Ecological factors
Environmental analysis mainly involves analyzing weather patterns and climate cycles. During the rainy season, certain transport systems are not active in some regions. During periods of extreme drought, boats and ships cannot navigate the waterways. These cyclical weather patterns have a greater impact in developing countries, where transport infrastructure still needs to be modernized. The growing desire to protect nature and the environment is influencing the development of new products such as fuel-efficient cars.

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Political and Legal Factors

Political Factors
The political system helps shape the economy. The degree to which the government of your target market interferes with business has profound implications for your export plans. Be sure to check the attitude towards foreign investors. In some countries there are non-tariff barriers such as embargoes, which can seriously hinder your activities. Cumbersome bureaucracy and corruption make obtaining certificates or permits a hell of a job. A favorable tax policy might win you over.

Legal factors
New laws and regulations are changing the behavior of companies. What regulations will the exporting country subject you to as a foreign organization? The legal factors apply in different areas:

  • Consumer Protection
  • Competition Law
  • Labor Law
  • Health and Safety Legislation
  • Trade Policy Measures
  • Importing Tax